copywriting | art direction
This one's for the baby mamas.
This integrated campaign was created for young moms embarking on pregnancy for the first time. The Medical Center of the Rockies (MCR) wants these women to know that they understand their fears and vow to be real about what they can expect. The campaign covers newspaper, magazine, billboard, Instagram and microsite platforms giving these women multiple touch points for information (and hopefully a couple laughs along the way).
The newspaper entry of this campaign was recognized by the American Advertising Awards in March 2017 and awarded with a district gold award and a Special Judges Trophy.